Wellness Wins 2016 ICAA Award
Another International Award for The Wellness Institute
A Wellness Institute campaign to make the case for healthy, active aging has won an international award. Last winter Wellness rolled out a series of billboards, posters and ads portraying healthy aging supported by Wellness Institute programming and culminating in a community Active Aging Day event this fall.
Now that campaign has received the 2016 Innovators Achievement Award, presented by the International Council on Active Aging (ICAA). A Wellness Institute representative was in Orlando, Florida to receive the award during a joint conference of ICAA and the Medical Fitness Association earlier this month. The award recognizes the Wellness Institute and the campaign for innovation and leadership in the promotion of active aging.
The 12 week campaign featuring billboards across the city as well as a web and social media promoted the importance of physical activity at any age as the key to healthy aging and chronic disease prevention and management. The campaign integrated public awareness and advocacy initiatives with community and Wellness Institute member engagement, including the free Active Aging Day in October.
“We want decision makers in our community to understand the significance of what we have accomplished over 20 years,” said Wellness Institute Executive Director, Casie Nishi. “The campaign was intended to highlight our approach to supporting older adults in the community, which we believe shows significant promise for preventing chronic disease, disability and hospitalization now and in the future.”
Wellness Institute programs and initiatives to support healthy lifestyle by older adults has helped those people stay healthy and independent in the community and saved the healthcare system millions of dollars over the 20 years Wellness has been in operation.
By showing the larger impact of preventative health, the Wellness Institute is building a strong case for others to truly understand the value of supporting Healthy Aging in our community.